Did you know that search engines may have the potential to attract different masses of buyers to your site? Imagine, search engines get more than 63,000 searches per second, that is, 5.4 billion searches per day, and yes, LinkHelpers Scottsdale SEO Company has done all the research for you! Optimizing your website and your content allows you to understand what you are trying to sell. So you can offer the best value to customers, which is the best “research” experience. And that goes even further! By 2021 this number is expected to grow 53.7%. That is, if you are seeing low numbers on your website, it is time to invest in SEO strategies to help your business attract and retain customers.

High Return on Investment

According to digital Marketing, sites that have invested in SEO are getting more than 50% of the total Internet traffic. Ranking on the first page of search engines take you to a 90% reach. SEO leads have a closing rate of 14.6%, compared to only 1.7% of outbound leads such as print ads. Of all the marketing efforts that your business should focus on, building a strong SEO strategy is essential to start expanding your business. SEO brings ROI – average of 40% for companies that implement a good SEO strategy and are ranked in the top pages of SERPS – Search Engine Results Pages.

SEO Brings More Faithful Clients

Returning customers is one of the factors that the search engine takes into account. Aside from the performance of your site being important, the type of person who enters your website also plays a big role and that is why. The happier your “searchers” are with your content, the more likely they are to share, publish, and / or forward your site to others, which in turn lends credibility to your site. To attract these “seekers,” you must first identify the audience you are trying to reach. Once you’ve identified your audience, you can begin to create niches or segmentations of that audience and start producing content that will resonate in each segment. Using the right content SEO strategy for each niche will bring them specifically to your site.

SEO Helps Improve User Experience

Implementing the right keyword phrases or questions for your content helps make it easier for users to browse, letting them find the things they need without feeling overwhelmed with the amount of information online. Think of your website as a unique store for your customers’ needs, what questions you should answer based on the products or services you sell, and how you can help them make the right choices. By delivering optimized quality content, you provide a sense of trust and credibility to your customers.